MASS LOTTERY
I developed campaigns for the Mass Lottery that boosted player engagement and strengthened the brand’s connection with its community—driving growth, excitement, and lasting loyalty.
DIGITAL VIDEO
I led the creation, development, and production of the digital campaign for Keno-To-Go, Mass Lottery’s first-ever mobile game—bringing the thrill of victory wherever you go.
SOCIAL CONTENT
With new instant win tickets launching on a monthly basis, I frequently created attention-getting concepts to promote them on social.
RADIO
I wrote and directed a variety of radio spots for the Mass Lottery. Here are a few of my faves.